Marketing should make sense for your business.

The Marketing Studio is an independent marketing & communications practice for small businesses.We help you decide where to focus your marketing, develop a clear plan, and put it into action.We start with what your business needs to accomplish. Then, we determine the marketing that can help get it there.EXPLORE SERVICES →

OUR APPROACH / 01

The business comes first.
The marketing follows.

You don't need to do every kind of marketing. You need to know what makes sense for your business.We look at where your business is today, what you want to accomplish, who you need to reach, and what you have the time and resources to support.Then we identify the priorities, develop the right approach, and help put the plan into action.The strategy determines the services. Not the other way around.

SERVICES / 02

Three ways to work with

01 / Marketing Check‑Up

A clear plan when you’re not sure where to focus.You know your business needs marketing attention, but you’re not sure what to do next. The Marketing Check-Up reviews your business, goals, customers, and current marketing, then gives you a written Marketing Plan with clear priorities and recommendations.You’ll know what to focus on now, what can come next, and what may not be worth your time or budget.Includes an initial consultation, marketing review, written Marketing Plan, and review meeting.$750 for our first 10 clients
Regular price: $875START WITH A MARKETING CHECK-UP →

02 / Digital Footprint

Make your business easier to find, understand, and contact online.Digital Footprint is for businesses building an online presence or improving one that no longer reflects the business. We identify what needs attention and build or improve the relevant parts.The work may include your website, messaging, Google presence, search visibility, business listings, reviews, social profiles, contact channels, email marketing, and analytics. The scope depends on what your business needs.PROJECTS START AT $1,500DISCUSS A DIGITAL FOOTPRINT PROJECT →

03 / Marketing Partnership

Experienced help planning and carrying out your marketing.The Marketing Partnership is for businesses that need ongoing marketing & communications support without adding a full-time marketing team.We help set priorities, develop campaigns and communications, carry out the agreed work, and review results as the business changes.The focus may be a new service, a campaign, a slower business period, or a decision about where to invest next. We agree on the priorities and scope of work together.STARTING AT $1,250 / MONTHTHREE-MONTH MINIMUM ENGAGEMENTEXPLORE A MARKETING PARTNERSHIP →

THE MARKETING MIX / 03

Marketing is more than one platform or tactic.

The right marketing mix depends on the goal. Your customers may need a clearer explanation of what you offer, an easier way to find you online, a reason to visit, or a reminder to come back. We determine which marketing efforts can help.

BUILD THE BRAND
Brand strategy · Positioning · Messaging · Customer ExperienceBE EASY TO FIND
Website · Google Presence · Search Visibility · Business Listings · Reviews · Digital PresenceREACH THE RIGHT PEOPLE
Advertising · Social Media Strategy · Email Marketing · Public Relations · Media Relations · Partnerships · Influencer Strategy

GIVE PEOPLE A REASON TO ACT
Campaigns · Promotions · Launches · Events · New Services · Special OffersBUILD RELATIONSHIPS
Customer Communications · Email · Reviews · Public Relations · Partnerships · Community EngagementMEASURE & IMPROVE
Analytics · Search Performance · Advertising Results · Inquiries · Sales · Reservations · Customer Feedback

Not every business needs all of these.We determine the combination that makes sense for yours.

ABOUT / 04

Marketing experience.
Small business perspective.

Sarah Santos brings experience working in marketing and communications—and running a small business.Her work spans agency and in-house roles across fashion & lifestyle, arts & culture, education, and hospitality in Philadelphia and Puerto Rico.She also spent seven years building and operating an independent restaurant in San Juan, leading its brand, marketing, communications, and customer experience alongside the daily work of running the business.That experience shapes TMS’s approach: marketing has to work for the business behind it.

TMS / 05

Independent by design.

You work directly with The Marketing Studio, from the first conversation through the agreed work.TMS handles strategy, messaging, campaigns, communications, digital presence, and website projects.When a project calls for specialized support, such as photography, video, advanced web development, or day-to-day social media management, we can work with your existing partners or help identify and coordinate the right specialists.

CASE STUDIES / 06

The work, in practice.

Rivero & Acevedo-Ramos Attorneys

Brand strategy · Bilingual website · Search visibility · Client communicationsMaking the firm easier to find. Its services easier to understand. The next step easier to take.The challenge
For someone arranging a property closing or handling an inheritance, finding the right attorney starts with clear information. The firm needed a digital presence that brought its identity, services and contact details together—and helped prospective clients understand where to begin.The approach
TMS developed a focused marketing plan built around real estate closings, inheritance matters and notarial services in Puerto Rico. We refined the visual identity and messaging to give the firm a consistent, professional presence across its website and client communications.What we put into action
The bilingual website turns the service list into a clear path: understand what the firm offers, identify the help you need, and get in touch. Spanish and English pages, organized service information and direct contact options make that process easier.We strengthened the site’s SEO foundation with service and location descriptions, references connecting both language versions, structured business information and Google Search Console setup. A live Google Business Profile adds another way to discover the firm locally.Calls, email, inquiry forms and WhatsApp give clients a choice of how to reach out. The communications approach also includes straightforward reply guidance to help the team acknowledge inquiries, clarify what someone needs and explain the next step. Making contact easy matters; making the response useful matters just as much.What’s on the horizon
The Google Search campaign, Instagram presence and Instagram Ads campaign are awaiting approval and launch. Next, we’ll build on this foundation with content, focused advertising tests and a review of search visibility and relevant inquiries to guide improvements.EXPLORE THE FIRM’S WEBSITE →Project in progress · Updated October 7, 2026. The final case study will share measured results and lessons learned when the project is ready for review.

CONTACT / 07

What does your business need next?

Let's figure out what's next. Tell us a little about your business, what you want to accomplish, and where you could use marketing support.

Marketing Check-Up · Digital Footprint · Marketing Partnership · Not Sure Yet

THE MARKETING STUDIO
Marketing & Communications for Small Businesses
San Juan, Puerto Rico© 2026 The Marketing StudioTHE BUSINESS COMES FIRST. THE MARKETING FOLLOWS.